Date: 6/5/2008
Length: 00:006:20
Thought Leader: Amanda Decoker, Account Manager, MediciGlobal
Amanda Decoker, discusses how, and why, the business practice of “glocalisation” can be incorporated into the clinical development process, particularly for patient recruitment and retention in global studies. She also outlines the critical elements that are needed to successfully root global programs in local language and culture.
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Part of the PharmnaVOICE Industry Vision Series
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